With Papirfly, I had the unique privilege to help lead a strategic shift, focusing on consolidating post-merger products into a unified SaaS platform. This collaborative effort was about weaving together diverse technologies and visions into a singular, modular platform that redefined ease and efficiency for our customers. Our work was grounded in data-driven decisions, leveraging advanced analytics to fine-tune our product development process. By mentoring a dynamic team of Product Leaders, we ignited innovation and growth, launching ground-breaking products that exceeded market expectations.

Serving as a board member for Dolen Cymru offered me a cherished opportunity to contribute to an organisation whose core mission resonates deeply with my own values. This role was not just about governance; it was about being part of a collective effort to ensure that Dolen Cymru’s projects not only succeeded but thrive. Together, we focused on setting strategic goals, developing policies, and overseeing financial and operational activities, all while ensuring compliance and ethical integrity. It is a collaboration that goes beyond mere oversight, aiming to increase access to opportunities and knowledge between Wales and Lesotho, thus actualising a more interconnected and empathetic world.

My engagement at Bulb was cantered around collaborative leadership during a pivotal transition period. In an interim role, I steered the existing product and lead on a post-sale transformation, focused on securing taxpayer value and ensuring a seamless customer migration. My efforts led to the rapid deployment of government support worth £600m to customers, a testament to the power of teamwork and strategic agility. This period was about more than stewardship; it was about setting a course towards becoming an independent SaaS company Zoa and laying the groundwork for future innovation.

Collaborating with Selfridges was an exhilarating venture into the heart of luxury retail innovation. Together, we embarked on a mission to infuse their legendary retail space with cutting-edge digital capabilities. By leading pivotal initiatives, I coached dedicated teams to cultivate advanced product-led strategies, driving a dynamic digital transformation that not only elevated the shopping experience but also significantly boosted sustainable and circular sales. Our collective efforts were aimed at enhancing luxury shopping, making it more accessible and engaging through digital innovation. It was a shared journey of reimagining retail for the digital age, ensuring Selfridges remained at the forefront of the industry.

My collaboration with The AA was a transformative journey, steering a comprehensive digital makeover that redefined driving services. We didn’t just aim to digitise services; we envisioned a seamless integration of technology, that could enhance every aspect of customer interaction. Leading a cross-functional team, we established a product-led organizational structure for the driving services division, driving significant advances including significant increases in web sales and improvement in customer retention. It was a collective endeavour that not only achieved its goals but also pioneered a new era for The AA, where digital empowerment meets customer-centric solutions.

My time with GoCompare was a thrilling opportunity to collaborate and redefine the landscape of comparison technology. Spearheading a transformative shift to a platform-based API architecture, we enhanced product offerings and customer experiences like never before. It wasn’t just about managing; it was about co-creating with a team equally passionate about innovation. Together, we developed and launched micro-services that significantly improved customer journeys and led a charge to weave GoCompare’s offerings seamlessly into other business platforms. Our collective efforts didn’t just upgrade existing products—they set a new standard for the industry.

Creditsafe stands at the forefront of business intelligence, offering groundbreaking insights and data solutions to empower businesses worldwide. With its comprehensive suite of SaaS products, internal platforms, and API offerings, Creditsafe has become a pivotal player in enabling companies to make informed decisions, assess credit risk, and explore new opportunities with confidence. Its commitment to innovation and customer service excellence has solidified its reputation as a trusted partner in the business information industry.

My time with Creditsafe was an opportunity to co-create and expand the boundaries of what business intelligence could achieve. Spearheading the expansion of a cloud-based CRM platform across 10 new countries and broadening the reach of their Global Gateway API to over 90 nations, was testament to what collective inspiration and teamwork can accomplish. It was about harmonizing with a dedicated team, each of us driven by the shared goal of democratising business information on a global scale. Together, we not only envisioned but actualized a broader, more interconnected business intelligence landscape.