With Papirfly, I had the unique privilege to help lead a strategic shift, focusing on consolidating post-merger products into a unified SaaS platform. This collaborative effort was about weaving together diverse technologies and visions into a singular, modular platform that redefined ease and efficiency for our customers. Our work was grounded in data-driven decisions, leveraging advanced analytics to fine-tune our product development process. By mentoring a dynamic team of Product Leaders, we ignited innovation and growth, launching ground-breaking products that exceeded market expectations.

My engagement at Bulb was cantered around collaborative leadership during a pivotal transition period. In an interim role, I steered the existing product and lead on a post-sale transformation, focused on securing taxpayer value and ensuring a seamless customer migration. My efforts led to the rapid deployment of government support worth £600m to customers, a testament to the power of teamwork and strategic agility. This period was about more than stewardship; it was about setting a course towards becoming an independent SaaS company Zoa and laying the groundwork for future innovation.

My collaboration with The AA was a transformative journey, steering a comprehensive digital makeover that redefined driving services. We didn’t just aim to digitise services; we envisioned a seamless integration of technology, that could enhance every aspect of customer interaction. Leading a cross-functional team, we established a product-led organizational structure for the driving services division, driving significant advances including significant increases in web sales and improvement in customer retention. It was a collective endeavour that not only achieved its goals but also pioneered a new era for The AA, where digital empowerment meets customer-centric solutions.

Creditsafe stands at the forefront of business intelligence, offering groundbreaking insights and data solutions to empower businesses worldwide. With its comprehensive suite of SaaS products, internal platforms, and API offerings, Creditsafe has become a pivotal player in enabling companies to make informed decisions, assess credit risk, and explore new opportunities with confidence. Its commitment to innovation and customer service excellence has solidified its reputation as a trusted partner in the business information industry.

My time with Creditsafe was an opportunity to co-create and expand the boundaries of what business intelligence could achieve. Spearheading the expansion of a cloud-based CRM platform across 10 new countries and broadening the reach of their Global Gateway API to over 90 nations, was testament to what collective inspiration and teamwork can accomplish. It was about harmonizing with a dedicated team, each of us driven by the shared goal of democratising business information on a global scale. Together, we not only envisioned but actualized a broader, more interconnected business intelligence landscape.